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Social Network Roadmap
| Founded: | 11 July 2008 |
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September 6

Social Network Roadmap wrote on its own wall.
September 6 at 1:39pm
Social Network Roadmap added the Simply RSS application.
September 6 at 11:15am
Social Network Roadmap wrote on its own wall.
September 6 at 9:45amAugust 8

Social Network Roadmap added the Twitter application.
August 8 at 2:22pm
Social Network Roadmap wrote on its own wall.
August 8 at 12:35amDisplaying all 4 wall posts
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News: Social Network Roadmap
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Displaying 1 discussion topic
Behind the SNR Facebook Page & 2 questions
1 post by 1 person. Updated on August 8, 2008 at 12:21am
| Website: | |
| Company Overview: | CSRA, a management consultancy that advises firms on Web 2.0 strategy and programs, beta-launched the Social Network Roadmap at the Social Networking Conference in San Francisco on July 11, 2008. The Roadmap helps business and government to assess, plan and apply social networks' new technologies and behaviors to business while minimizing risk. It offers a structured approach to evaluating and using social networks for process innovation in marketing, business development, client service,... (read more) |
| Mission: | The Roadmap helps executives to apply social networks and Web 2.0 to their business processes, increasing cross-boundary collaboration, innovation and competitiveness. |
| Products: | The Social Network Roadmap has three phases: FEASIBILITY builds the company's vision around social networking and Web 2.0. It helps executive sponsors understand customer, partner, investor and other influencer activities in LinkedIn, Facebook, YouTube, MySpace, blogs, virtual worlds and other venues as well as competitors' activities. Subphases are Due Diligence, Baseline and Benchmarking. STRATEGY helps the company build an explicit plan for its structured adoption of LinkedIn, Facebook, Twitter, YouTube, Second Life and other Web 2.0 sites, as well as its plan to apply them to business processes. Notably, it targets processes to which pilots will apply social networks to boost innovation through cross-boundary collaboration. Subphases are Governance, Metrics and Adoption Plan. IMPLEMENTATION is a measured process for applying the company's activities in social networks and Web 2.0 to business processes for process innovation. Social networks, since they enable members to find each other and collaborate around very specific interests, hold extensive promise to boost the value of collaborative knowledge work. In Implementation, companies use social networks like Facebook and LinkedIn to innovate in business development, client service, marketing, research/product development and recruiting/human resources processes. Implementation contains Pilot, Scale and Integrate subphases. |












