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Mashable
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Founded in July 2005, Mashable is the world’s largest blog focused exclusively on Web 2.0 and Social Networking news. With more than 5 million monthly pageviews, Mashable is the most prolific blog reviewing new Web sites and services, publishing breaking news on what’s new on the web. Please visit http://mashable.com for more information.

Mashable was founded by Pete Cashmore, a new media expert. It ranks among the Top 100 blogs worldwide.

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Kami wrote at 1:03pm on November 7th, 2008
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5 Ways Social Media Will Change Recorded History

History tends to remember only pivotal moments in time, discarding the day to day struggles. Even when the occasional diary survives, it only archives what one person does - it doesn’t track his or her interactions with others. But with social media, that information is readily available and, furthermore, that information archives how we interact with others over time.

For the first time in human history, the day-to-day interactions between people are being permanently recorded and formatted in easily organizable segments of information. This has a plethora of consequences on how we record history, but here are the five big ways I see social media altering how we utilize and record history:

1) Everyone will have the ability to know what you did and who you were with on a daily basis.

What were you doing on July 14th, 2008? Unless it was your birthday, you probably don’t know.

It may seem like an insignificant question, but 20 years from now, knowing what you did or who you were with during a certain day could be great for reminiscing about the good old times. Or maybe you’re a researcher that needs to pinpoint the exact movement of a new virus. Or you’ll want to prevent the election of a presidential candidate with embarrassing information.

When you tweet you’re hanging out with @mashable or @ben_parr, you are not only making a statement to friends and followers, but you’re writing down in history that on this date you were with these people. 20 years from now, you’ll know who you hung out with from the day-after, because of hung over Facebook wall posts and tweets. This phenomenon will only get stronger as more people rely on social media services.

2) Historical trend analysis will leap to a new level of precision.

Let me give you an example. Let’s say you’re a researcher who wants to figure out the evolution of political ideology over an election cycle. What data could you work with from 1856 to 1860, when Lincoln was elected? Newspaper clippings, a few historical documents, speeches, but not enough information to really trend the triggers that altered political thought. Even if all of that data did exist, it would be hell to find it.

How about 2004 to 2008? There’s a stark difference. We have Twitter, Facebook, blogs, websites, forums, and search habits. We can start to trend how search terms increased, what events triggered visceral reactions, and how people of both sides reacted to the political opinions of the day. The information is archived, easily organized, and a large stock of it is readily available to the public.

3) We will not use history to learn from our mistakes, but to prevent them before they happen.

Google’s recent partnership with the government is an example of the prevention phenomenon in action. Google has been giving the Federal Government information on flu-related searches in order to track and contain epidemics before they begin (you can find the public version of the tool here). We can track the history and progression of the flu with stunning accuracy. In turn, we can use that data to prevent the outbreak of the next drug-resistant virus.

Yes, it raises certain ethical questions, but the point is still the same - it changes how we analyze and utilize history.

4) There is little room for hiding details about our lives.

Less than flattering pictures on Facebook have already disqualified tens of thousands of people from jobs. But when someone of the current teenage generation runs for President, what do you think will happen to every tweet or blog post they ever wrote? It will be analyzed and checked. Embellishing about your life story will be difficult, because we can go back and see if you were an angry person in your childhood or who your friends really were.

5) An ethical war over the use of this information will arise.

If the government can use search data to track disease, what else can they use it to track? Is it right to charge a political candidate with guilt by association just because they were Facebook friends with an eventual criminal? I can’t even begin to imagine the ethical debates such detailed history may cause.

It’s often said that history is recorded by the victors. Now history is recorded by computers and anybody can pick up that data and come to their own conclusion. The study of history will dramatically change as more and more people use and rely upon social media for daily interaction. No diary, history book, or recording can compare to the data available through social media. My belief is that social media may prove to be as pivotal as the printing press in the study of history.

So I’ll ask one more time. What were you doing on July 14th?

Imagery courtesy of iStockPhoto, lcsdesign; flickr, quiplash

---Related Articles at Mashable | All That's New on the Web:Be a Digg Rockstar with Social Media Firefox ExtensionTicket Giveaway to SMX Social Media in Long Beach, CASocial Media Marketing Summit is Almost Here30% of MySpace Users Create Most ContentAffiliate Summit Social Media 2008 is in Two WeeksAttend SMX Social Media Marketing: Mashable Readers Save 15%Meet Top Social Media Experts for One-On-One in Boulder, CO

Tue, 18 Nov 2008 17:20:57 +0000
LIFE Magazine Photo Archives Arrive in Google Image Search

Google has just added image archives from LIFE Magazine, the storied American photo journal, to its image search. Google Images has launched a special page for the collection, allowing you to browse photos by specific topic like Marilyn Monroe or Winter Olympics. You can also now append “source:life” to any Google Images search to see photos from the magazine.

Most of the photos actually didn’t appear in LIFE, but rather, were gathered from “dusty archives in the form of negatives, slides, glass plates, etchings, and prints.” According to Google, there are roughly 10 million photos in total, about 2 million of which have been put online so far. Time Inc, which owns the rights to the LIFE Magazine content, also plans to launch Life.com next year.

For Google, the move marks yet another example of the company working to bring offline content to the Web, as they also recently started digitizing old newspapers to make historic stories like the first moon landing available online. While these projects might seem more nostalgic than they do valuable, as the volume of indexed content grows, they will ultimately translate into better search results.

---Related Articles at Mashable | All That's New on the Web:MySpace Magazine?Mashable Named One of PC Magazine’s 100 Favorite BlogsTime Magazine’s Simple Facebook AppMovable Life “Shrinks” Second Life for Browser UseSecond Life: Open-source GridFlickr Live Feeds Now Included in Yahoo Image SearchSecond Life Adds Voice to Live Grid for All Users

Tue, 18 Nov 2008 17:18:23 +0000
Fashion Your Firefox: Add-Ons Made Simple

The concept of Firefox add-ons, however silly this may sound to the experienced user, is still (and probably always will be) blurry to the majority of users. Simply put, people mostly install Firefox and browse the web. Period. They don’t want to meddle with the settings, plugins, add-ons and whatnot.

Understanding this, Mozilla launched a new initiative - they call it “application,” but there’s no real application to speak of here - called Fashion Your Firefox. It’s a simple directory that organizes some of the best add-ons for Firefox in several easily understandable categories. This is how Mozilla defines them:

- Shutterbug: View and share pictures and videos online

- Rock Star: Listen to music while surfing, working, emailing or researching online

- News Junkie: Get the most up-to-date news and weather

- Shopaholic: Shop and take advantage of online deals

- Digital Pack Rat: Keep track of favorite sites, bookmarks and blogs

- Social Butterfly: Share, bookmark, and e-mail web pages via an array of social networking & bookmarking sites

- Finder and Seeker: Find and make information on the Web more relevant

- Decorator: Apply browser themes

- Executive Assistant: Organize online activities

Each category hides a couple of add-ons. That’s it: nothing too fancy here, and probably not that interesting for Firefox veterans who already have their own selection of crucial add-ons. But users who feel overwhelmed when they try to browse through Firefox’s immense selection of available add-ons might find this one very useful.

---Related Articles at Mashable | All That's New on the Web:MySpace Fashion Launches OfficiallyFirefox 2 Security Fixes ReleasedOffline Google Docs Access Deployed400 Million Firefox DownloadsMozilla: Would You Like a Virus With That Add-on?Firefox Now Officially Hates MeHelp Find Memory Leaks in Firefox

Tue, 18 Nov 2008 17:01:37 +0000

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